“Every practice has a set of rules which governs it. Mastery occurs with the realization of these rules. Innovation occurs at the point of intelligent and creative rebellion against them.”

– Fiel Valdez


  • Decra-Scape Folder Cover

Decra-Scape is a high end hardscape company located in Southeast Michigan. I was challenged to design a pocket folder cover to create a luxury company image. This folder is given out to potential clients and needed to showcase their quality craftsmanship and high end product. I decided to keep the design simple and classic by using high-impact imagery of their work and a simple, textured logo band to add depth. This folder design continued their identity as a premium hardscape company.