“Every practice has a set of rules which governs it. Mastery occurs with the realization of these rules. Innovation occurs at the point of intelligent and creative rebellion against them.”

– Fiel Valdez


  • La-Z-Boy Catalog Refresh TOC
  • La-Z-Boy Catalog Refresh The Makers
  • La-Z-Boy Catalog Refresh Recliners
  • La-Z-Boy Catalog Refresh USA

La-Z-Boy is an industry leader in quality furniture, including their iconic recliner. With their roots grounded to tradition and their sights set on the future, La-Z-Boy needed a fresh look to their product catalog. Contracted by 185 Designs, I was tasked with refreshing the old catalog with a new and modern look while keeping the overall integrity of the original layout.