“Every practice has a set of rules which governs it. Mastery occurs with the realization of these rules. Innovation occurs at the point of intelligent and creative rebellion against them.”

– Fiel Valdez



LMNO Clothing Logo


Designed at Flitch Creative /  LMNO Clothing is a company with a proprietary zippered jacket design. The zipper is the primary component of the company and we wanted the logo to reflect that. The client also wanted a clean, modern look that could be easily placed in any environment and on any color to speak to its main demographic of hip teens and young adults.