“Every practice has a set of rules which governs it. Mastery occurs with the realization of these rules. Innovation occurs at the point of intelligent and creative rebellion against them.”

– Fiel Valdez


 

  • Your Turn Detroit
  • Your Turn Detroit
  • Your Turn Detroit

 

Please click the edge of the pages to flip through my final Thesis book. /   Your Turn Detroit was my BFA Thesis, which through a social media campaign studied empowering the resident’s of Detroit to support local revitalization efforts. The ultimate mission was to bring civic awareness and social engagement to local revitalization efforts through the use of incentives. By partnering with local establishments, Your Turn Detroit further ignited communication and strengthened community relationships. The campaign was created to address the role residents of Detroit play in the revitalization process. The project consisted of many successes and many failures along the way. Both of which helped fuel even more exploration of how to reach the community in the most impactful way possible.