I served as the lead designer to update the Bluerock pull-up banners for tradeshow events. The previous banner designs were busy with too much content to quickly absorb walking by a tradeshow booth. The goal was to create a new banner design that quickly captures the attention of a passerby just enough to pull into the booth area. I collaborated with senior and executive team members to greatly simplify the design and update the imagery to now showcases just the company logo, a tagline, and a modern image that has movement.