As the lead designer from concept to completion, I collaborated with a Marketing copywriter to complete this full redesign of Clearwater’s client fact sheet. The goal of client fact sheets is to provide a quick reference to help market and sell to like-sized prospective clients. This design was created into a template to provide efficient and consistent creation for each new fact sheet we develop. This is an example of the new client fact sheet design for a client within the SLED (state and local education) industry.
Client fact sheets are proven to be a success deliverable to show prospective clients how Clearwater has helped their peers. In this redesign, I wanted to bring more attention to the client’s profile and their reasons for choosing Clearwater. These are two sections that bring value to the piece at first glance and are designed to pull a reader in to dive deeper.