As the lead designer from concept to completion, I collaborated with other members of the Marketing team as well as subject matter experts at Clearwater to complete this eGuide. The goal of this eGuide is to act as a digital hub for CECL-related materials to fully support clients and prospective clients. It provides clickable links to all resources, such as Clearwater’s Clear Insights articles, downloadable PDFs, an on-demand webinar, and additional resources.
In addition to this eGuide, we also created a full promotion campaign including social media, Sales tactics, and paid web advertisements.
In June, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2016-13, Financial Instruments – Credit Losses (Topic 326). This update requires immediate recognition of management estimates of Current Expected Credit Losses (CECL) for assets held at amortized cost.